What is this?

​                        Music Video Watchers is conceived as the proposal of a challenge for the present time: building a new citizenship reaching the grasp of the most powerful languages that are involved in our daily experience. Images, music and videos. But the challenge lies in transforming knowledge in action, in our everyday life: paying attention to what otherwise would seem to be shallow or innocent, thouroughly researching the effect that what we hear and see has on all of us and disclosing the hidden propaganda behind it. 

All of this just with a final goal: BECOMING RESPONSIBLE and DEMANDING RESPONSIBILITY over the imagery that we are supporting through our cultural production and consumption. Here we will start by a YouTube's music videos imagery's analysis as an exercise of cultural self-awareness.

Exposing dogmatic interpretations about our cultural reality is not what we are looking for. That's why THIS IS NOTHING WITHOUT YOUR PARTICIPATION. Here every button, image or stain is WAITING FOR YOU TO CLICK ON IT. Watch, Listen, Read, and share your experience!

DO YOU ACCEPT THE CHALLENGE?